Optimizing your website with SEO and Google Map Citation is one of the best local SEO strategies for a small business. A Google Map Citation is graphical data regarding your organization location that is published around the world consisting of your company name, street name, city, province, state, and website URL. Your business citations are most commonly seen in local directories and other online resources that search engines use to identify the true accuracy and relevancy of your location. Your company’s citations are crucial for SEO and Google Map Citation because it enables online viewers to find you when searching via the Internet. Online viewers are not only looking for a local business but a business located in their city as well.
So, how does a local SEO strategy work? Well there are several components to a successful local SEO strategy. When optimizing your website with local SEO tactics, you need to know who your audience is and what type of business they are looking for. For instance, if you are a doctor, you want to be found in a medical directory and not in a women’s magazine or an auto dealer’s site. You also want to be found in a directory that is relevant to your industry so when someone is looking for a doctor, they type in “doctor” and you’re in the top five to ten results.
How local SEO helps your business
Now that you understand who your audience is and what type of business they’re looking for, local SEO starts with research. Your local SEO firm should help you in creating your local SEO strategy by gathering data on search engine traffic for your specific industry and location. Data is the key to successful local SEO and the reason why local SEO is more effective than global or regional SEO strategies. Your local SEO company should know how to collect this data and make it accessible to you in an easy to read format. In fact, your local SEO company should have their own software program that will allow you to enter this information into their system and they should be able to give you a report on how many times your specific keywords appeared on SERPS.
The next step in local SEO is building your website, so it has great content that is optimized with proper anchor text links. One thing that many businesses forget to do is submit their URL to all of the major directories as well as any business listings that are included in Google’s online business directory. If you want to be found on Google, then you have to be on every one of the major directories. If you don’t submit your URL to the directories, you won’t be found on Google or in the other major search engines.
When someone searches for something on the internet, they use the major search engines such as Yahoo, Google, MSN, Bing, and so forth to discover websites with information about the information that they need. The major directories that are used by people to find websites are called “Google Places”,” Yelp”, and” Yellow Pages” (the White Pages). Each one of these directories are going to have local citations on their web pages, just like the major search engines. Each time someone searches for something on the internet, the person will click on the local citations to find the business that they are interested in.
The next step in local SEO is writing content on your website to attract local searchers. In addition to having great content on your website, you also have to have great keywords in order to be found on the local business listings in Google. To find the keywords that are best for your area, you will have to look at the local business listings. Look for phrases or words that relate to your local business and include them in your content. Make sure that these words are in your headline and your meta description as well.
The third step that is important in local SEO is making sure that you have a quality authoritative citation portfolio. An authoritative citation portfolio will help you to get a lot of local search results for your website. This is done by having links from authoritative sites that are trusted by local businesses. The links should be from sites such as Yahoo!, Google Maps, local Chamber of Commerce, City Directory, Yellow Pages, Wikipedia, and more. If you want to be found on Google, then you have to have at least seven data points for your website.
Google Maps is a wonderful resource for those who want to optimize their sites with SEO and Google Map Citation. By simply placing the map where it is relevant, you can create rich results. You will be able to get more clicks for your website because Google will see more businesses that are within a certain geographical area. You will be able to target businesses in a specific area so that they have the best chance to get more organic searches. You will also increase your chances of getting better SERPS. The more authoritative sites that link to you, the better rich results you will have.